The South African firm embarks on a brand new chapter of progress
5 September 2023
2 minute learn
Rainbow, a South African poultry processor, celebrated its sixtieth anniversary by internet hosting an occasion within the vibrant setting of Hammarsdale, in response to a company-issued press launch.
Past the anniversary, Rainbow additionally heralds the revival of the 2nd operational shift at its Hammarsdale P2 processing plant.
The occasion introduced collectively key stakeholders who collectively prolonged their resolute assist to the native poultry trade. Their presence underscored Rainbow’s pivotal function in driving progress inside the sector and uplifting communities at massive.
Rainbow’s strategic enlargement of the P2 Processing plant marked an funding of R220 million, additional bolstered by a further R400 million from contract growers. The initiative encompasses an intricate overhaul of the whole provide and manufacturing chain inside the KwaZulu-Natal area, spanning from farms, hatchery operations to processing services. Key venture parts embody the development of 120 incremental new broiler homes, enhancements to the hatchery, the set up of air-cooling programs and tools on the processing facility, and the development of state-of-the-art gyro-type and field freezers.
In 2017 when Rainbow eliminated one shift at Hammarsdale P2 on account of dumping, roughly 1,350 workers had been retrenched. With the Rainbow Hammarsdale enlargement, Rainbow has re-instated roughly 750 jobs, with a further 100 jobs to be initiated by June 2024.
“The Poultry Grasp Plan is a visionary blue print and is about creating capability, stimulating demand for hen, rising exports, transformation and bringing in farmers and different gamers that had been beforehand excluded,” stated Marthinus Stander, managing director of Rainbow Rooster.
Marthinus additionally spoke about Rainbow’s dedication to the Poultry Grasp Plan and the way it goes past company targets.
In celebration of its sixtieth anniversary, Rainbow KZN Director Mooketsi Ncube unveiled an attractive hen statue crafted by a neighborhood artisan.
