On April 30, Normal Mills has accomplished the acquisition of Edgard & Cooper, considered one of Europe’s main unbiased premium pet meals manufacturers.
With this transaction, the corporate mentioned it additional advances its Speed up technique, together with the prioritization of its core markets, world platforms and native gem manufacturers to drive sustainable, worthwhile development and top-tier shareholder returns over the long run.
“Edgard & Cooper is on the intersection of our Speed up technique’s core markets and world platforms,” mentioned Jon Nudi, group president, Pet, Worldwide and North America Foodservice, Normal Mills. “We’re thrilled to welcome the Edgard & Cooper workforce to the Normal Mills household, and we sit up for partnering collectively to advance their mission to revolutionize premium, pure pet meals.”
Established in 2016, Edgard & Cooper is without doubt one of the fastest-growing and most-recognized unbiased pet meals corporations in Europe, with estimated 2023 retail gross sales of greater than €100 million (US$107 million) throughout 13 markets. With omnichannel distribution capabilities and a dedication to sustainability, the model is delivering high-quality pet meals to canine and cats throughout Europe whereas decreasing its affect on the planet.
Headquartered in Kortrijk, Belgium, Edgard & Cooper will probably be a separate working unit led by its three founders, Koen Bostoen, Louis Chalabi and Jürgen Degrande, with its monetary outcomes consolidated into Normal Mills’ Worldwide section.
“We’re excited to hitch Staff Normal Mills and proceed doing what Edgard & Cooper is keen about — making higher canine and cat meals with actual components that pets love and pet house owners be ok with,” mentioned Koen Bostoen, founder, Edgard & Cooper. “Combining our model’s pure positioning and industrial capabilities with Normal Mills’ advertising and marketing and provide chain experience, we’re able to speed up Edgard & Cooper’s development.”
Normal Mills will fund the acquisition with money readily available.
In line with Petfood Business’s Prime Firms, Normal Mills is a North American producer and marketer of client meals and pet meals; getting into the pet meals market in 2018 with the acquisition of Blue Buffalo. Blue Buffalo is manufactured within the U.S. via a hybrid community of owned and contracted amenities. The corporate’s dry formulation embrace LifeSource Bits, a mix of vitamins and antioxidants.
